Downtown Cleveland Alliance Launches New, Innovative Website

Recently, the Downtown Cleveland Alliance launched a new design for its website. This new design includes an interactive parking map, podcast tours of downtown, video testimonials of residents, and a downtown blog. The DCA website seems laudable because it takes advantage of new technologies that present downtown Cleveland in a new way, and also because it helps visitors to navigate downtown neighborhoods. The new website also shows a non-profit using creative marketing techniques to overcome downtown's image challenge. In doing so, DCA joins the ranks of cities and non-profit community development groups around the country marketing city living in the face of some negative perceptions ("Selling Cities Despite Bad Images," New York Times, 8/22/08). For more info, visit the DCA website at www.downtownclevelandalliance.com.